The Smartwool Experiment

Charting the wear and tear on four pairs of Smartwool socks.

Episode 7: Go Hike

with 8 comments

Today’s installment of Readers Write In is a story from my co-worker Brad.  I tweeted before about how he hiked the Appalachian Trail wearing only one pair of socks everyday for 214 days (and over 2,000 miles). I asked Brad if he wouldn’t mind bringing in his socks to do a short interview and he agreed.

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Brad and I discuss the holes in both his Bridgedale socks and the Smartwools he bought for his daughter.

Calling all Smartwool Sock Wearers
If you have a Smartwool success or failure story to share (pictures or videos are most welcome, but not necessary), leave a comment below or send me a note at and I’ll follow up with you so that we can feature it on the blog.

Written by Beck Tench

December 9, 2008 at 8:00 am

8 Responses

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  1. Man, I sure can ramble on! In the case that anyone is interested, we created a website for the hike and it has since crashed. We are in the process of moving everything over to this blog but it’s taking a while.


    December 9, 2008 at 9:14 am

  2. Brad, I also edited the post to put your AT blog as a link to the phrase “he hiked the Appalachian Trail.” Thanks again for agreeing to be interviewed!

    Beck Tench

    December 9, 2008 at 9:26 am

  3. Thanks, Beck. This may motivate me to post more of our short stories we wrote along the way.


    December 9, 2008 at 9:41 am

  4. Consider me in wholehearted support of that idea.

    Beck Tench

    December 9, 2008 at 9:44 am

  5. You are going to get hate mail from Smartwool!


    December 10, 2008 at 8:58 pm

  6. I don’t care about hate mail from Smartwool because I am getting love mail from Bridgedale! I have some free socks in the mail already!!


    December 15, 2008 at 11:07 am

  7. […] Howard from this post on Another HCI Blog, Elizabeth from A Month in the Raw fame and Brad from his video vignette on The Smartwool Experiment.  Allison and I both had the three cheese grilled cheese (so sharp and […]

  8. […] This afternoon another mystery package arrived, this one from Bridgedale. If you recall, Brad touted the glories of his Bridgedale socks in Episode 7: Go Hike. […]

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