This blog is an everyday sort of experiment by Beck Tench, who is me. (Shout out to science! Yay science!)
I’m a huge fan of Smartwool socks, but have become increasingly disillusioned by how quickly they wear, especially because they are pricey ($18/pair). When I bought my first pair years ago on the recommendation of a friend, they started to wear on the heel within the first three months. They heel, by the way, is the first and most common place they wear according to my qualitative cocktail party conversation studies. After a year, my Smartwools were worn on the bottoms of the ball of my foot and in the toe region (see a video with examples of the wear and tear of my socks).
I’ve talked with many other Smartwool wearers who’ve experienced the same. I’ve also written Smartwool to complain and have been told that if I’m unsatisfied with their socks, I can return them for a refund or a new pair. While I commend Smartwool for having a liberal return policy, I am also skeptical of how many people feel comfortable handing over their holey socks to a complete stranger in hopes of a refund or exchange.
Is my hypothesis that the seemingly thoughtful and awfully cool folks at Smartwool are actually total lame-os who are building in a product lifecycle so that I must buy their expensive socks more frequently? I’m not sure yet, but maybe.
That’s why I’m conducting The Smartwool Experiment. I’ll chart the wear and tear of four Smartwool socks over the next year. Because I can, I’m combining video, photo and narrative to share my results and opinions. This experiment and the four Smartwool socks I purchased to conduct it, may potentially end my relationship with Smartwool. The socks are so damn comfortable, I sure do hope they win.
If you would like to contact me directly, please email firstname.lastname@example.org.
Oh and in case there was any question about it, this site is is no way affliated with Smartwool or any other sock manufacturer.